Great gifts start with Wisdom

There's a reason why a Wisdom Panel™ pet DNA test is on every pet parent's wishlist. The more you know about your pet, the better you can care for them. So this holiday, give pet parents a deeper understanding of their dog or cat.

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Every pet has a story.

Pets can’t talk—but that doesn’t mean they don’t have a story to tell. When you give a pet parent a Wisdom Panel pet DNA test, you’re unlocking breed, health, behavior, and trait insights that help them know their pet on a whole new level. And when they understand their pet’s background and can anticipate their future needs, they can tailor the care and training they provide at every life stage. So this season, give the test chosen by over 5+ million pet parents, and the pet DNA service most used by veterinarians.

A woman holds a Wisdom Panel pet DNA test while holding her dog

When it comes to family, the more the merrier

Did you know 99.99% of dogs in our database have a genetic relative? That means you can find your pup’s extended pack, send messages, see photos, and compare DNA results.

two black and brown long haired dogs smile at the camera

Gryffin and Titan

Recently, brothers Titan and Gryffin had a reunion after connecting through the Wisdom's Relatives feature. It was immediately clear they shared the same mile-wide smile and sweet disposition. 📸: @kaydrumm08

one red cattle dog mix and one black cattle dog mix look to camera

Maya and Charlie

Sister, sister! Maya and Charlie are two adorable siblings who found each other through Wisdom Panel and reunited for a playdate in Chicago a year after being adopted! 📸: @daniellenems

two aussie mixes look to camera

Stitch and Suki

Reunited and it feels so good! Thanks to Wisdom Panel these long lost siblings found their way back to each other and reunited for a joyful playdate. Spot the similarities? 📸: @_stitchnolilo

Compare features

Dive into the details.

Wisdom Panel
Breed Discovery

Wisdom Panel Breed Discovery

$99.99
Wisdom Panel
Essential

Wisdom Panel Essential

$119.99
Wisdom Panel
Premium

Wisdom Panel Premium

$159.99

Insights at a glance

Screens for 430+ breeds
Finds their relatives
Genetic health tests
1
25+
270+
Physical traits and appearance
50+
50+
Genetic consult for 'at risk' health findings
Behavior tests
3
3
25

Meet Watson.

Watson is 40% German Shepherd, 31% Poodle, and has a total of 8 different breeds in his mix. His ideal weight range is 57-90 lbs, and when it comes to lounging around, he’s more likely to be a back sleeper than a splooter. But those are just a few of the insights Watson’s pet parents uncovered though his DNA test. Want to see the full report?

Brindle puppy with a present box

Meet Joni.

One side of her family tree is all Siberian, while the other side is a mix of Siberian and two other breeds. And that beautiful long coat she has? That’s thanks to two copies of a variant in the FGF5 gene. But these are just a few pieces of Joni’s genetic story. Want to see the full picture?

Give knowledge

If there’s one thing pet parents want, it’s to give their pet the best possible life. Insights from Wisdom Panel’s pet DNA tests can help them do just that. Each test reveals detailed information that pet parents can use to tailor care to their pet’s unique needs.

Wisdom Panel product boxes with holiday packages and ornaments